Flipside - User Centered Design Toolkit

Activities Glossary

B  C  D  E  F  H  I  M  P  Q  R  S  T  U  V  W  B
Background Product research
Analysis of product history – primary idea behind product, development of product, highlight of product, etc.

Perform analysis and define the brand characteristics, i.e. what message(s) does the company want to convey to the customer. Defining all necessary branding attributes based on previous activities.

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Client Management
Management of communication between client and project team

Cognitive Walkthrough
User test method using a prototype where a subject uses the think aloud protocol and concrete tasks to evaluate the concept. This method can be applied during a heuristic evaluation, user test, or focus group.

Competition analysis
Perform analysis and document the web presence and marketing of the companies selling the same or similar products/services. Provide a thorough analysis of competition present on market – evaluation of comparative product, their position on market, positive and negative sides of comparative products, differences between clients and competition product, etc.

Concept creation
Creation of the guiding creative, cognitive and content concept for the development of the user experience. Creation of conceptual model based on all previous activities: conceptual model includes things such as metaphors, visual direction, and design rationale (though this rationale is spelled out in a later activity).

Concept Implementation
Implement the conceptual design in to digital elements (icons, templates, jpeg’s, etc.) for web site/product.

Concept Reiteration
Further refinement of the conceptual model, the guiding creative, cognitive and content concept for the development of the user experience. Final matching of conceptual model of all necessary product needs.

Concept Review
Review of the guiding creative and cognitive concept for the development of the user experience with previously established requirements. (This can result in changing the concept or the requirements.)

Realisation of the pages and their code. Creation of technical elements of web site/product.

Content Audit
Perform analysis and document the content type, structure and format required for the product/services of the client. Also defining attributes of content that will be used and presented through product creation.

Customer Lifecycle strategy
Definition of the way the users are approached and moved up through the various stages of the customer cycle.

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Design Rationale
The cognitive and creative guidelines evolving from the concept containing the goals and reasons of the design; describing the design attributes based on conceptual, visual and functional models and branding attributes.

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Electronic Prototype
Digital prototype of web site/product, enough is implemented to perform one or more key scenarios. The functionalist is not implemented but mocked-up.

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Focus Groups
Open, facilitated sessions with users from the products’ target audience on the user needs and expectations of the site as well as possible competing sites or future sites to be developed.

Front-End Requirements
Detailed description of the technical front-end requirements

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High Level Requirements
Define high level the front-end requirements that are vital to cover the user and business needs. Covering things such as browser support, platform support, java, layers, scripting, etc.

High Level UCD Architecture Framework
Define the skeleton of the UCD components and activities required to launch the site or realise the creation of products or services.

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Identify Client Needs
Perform an analysis to document the high-level business requirements of the client. Convert clients goals/wishes into actual needs/business goals/product requirements.

Creation of visual elements of product according to the style guide and production criteria, using the selected software.

Roll out of the results from the design processes. Combining both visual and technical elements into final product.

Information Architecture
Mapping content and information needs to the conceptual model, give information style, structure and navigation structure that flow from the conceptual model.

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Mood Board
Creation of imagery and other graphical elements, that conveys the branding characteristics to the selected audience segments. Creation of high-level description of inspirational attributes related to product and concept creation.

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Paper Prototype
Paper representation of web site/product, enough is created to perform one or more key scenarios.

Gather and digest all available documentation and other available communication of the client about their company and products/services. Classification of usable documentation and assignment of specific documentation to specific service line.

Product Branding
Visualisation of product branding based on agreed conceptual model and upper activities. Perform define the product characteristics (i.e. what message(s) are conveyed to the customer.

Product research
In depth analysis/research of product.

End of the design phase, and beginning of development: construction of the site pages and their functionality.

Production Criteria
Templates & Technical description of the way all elements of the site have to be produced. Definition of production phase and comparison with existing production practices/toolkits.

Project Management
Management of all project related processes (e.g. project status, day to day business, work planning).

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Quality Assurance
Process to assure that the activities performed during the project, are of a high enough quality (to be assessed during the project).

Quick Scan
Downscaled website assessment – analysis of both conceptual, visual and functional models with pinpointing of bottlenecks and possible improvements (high-level) by a multi-disciplinary team of creative, content, and cognitive specialists. Some attention can be paid to construction, but it is not the main area of focus.

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Requirements Definition
High Level description of requirements for the front-end technologies to be used. Also high-level usability goals are established for the user experience.

Review Prototype
Refine representation of (parts of) the web site. Analysis of testing results and adjustment to digital form prototype.

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User-centred task summaries that try to capture the envisioned solution that the client wants to offer their customers. Scenarios are the first step in the conceptual design process; the resulting concept creation must enable users to act out the scenarios.

Site assessment
Complete review of an existing site. The In-depth analysis of the creative, construction and cognitive aspects includes activities such as usability testing, branding audit, web log file analysis including additional proposal of future improvements.

Site Map Construction/ Creation
Converting Information Architecture into presentable sitemap reflecting functional model. Definition and construction page organisation and hierarchical relationship between pages.

Software Selection
Agreement on software tools for production based on several criteria (speed, options, compatibility, etc.)

Selection of the appropriate professionals required to perform the activities for the development of a specific product.

Story Boarding
Visualisation of the scenarios as realised by the conceptual design, showing how a user performs their tasks with the designed web site/product/service.

Style Guide
A Style Guide is a design reference allowing developers and future designers to implement the conceptual design during production. The guide will also allow future designers to update, expand, and revise the existing design within the framework of the existing design solution. The Style Guide is used throughout the development process to capture design decisions and rationale as they are made. Electronic style guides assure that the new information is automatically distributed to users, by centrally publishing content on the intranet or extranet.

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Target Audience Segmentation
Defining Target Audience and focusing on specific target groups. Assess the characteristics of these targeted groups. Categorise and prioritise the targeted population into user types and user groups. Defining user group with profiles and attributes, focusing on most relevant characteristics for the product/services.

Task Analysis
Perform analysis and document all the user tasks and their dependencies, required to reach the user goals. User tasks are modelled including their environmental factors so that a conceptual design can be tailored to meet these needs.

Technical Reality Check
Feasibility study of the site concept compared to the front-end requirements. Looping checkpoint for technical feasibility assurance.

Third party Management
Management of the expectations/ responsibilities of and the relationship between your project team and third party's. Especially important when responsibilities are ill-defined and/ or in case the third party is not used to working in multidisciplinary teams.

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UCD Scope (Launch Strategy)
Phasing and prioritising the implementation of the product during the implementation process.

UI Technical Assumption
Assumptions related to the front-end technologies used during construction of the site, this could result in limitations put upon the design team.

Usability Testing
Testing either paper or digital form prototype with users, who are asked to perform tasks with the prototype. The tasks are based on the scenarios.

User Interviews
Semi-structured interview with users from a representative sample of the different user groups and types on the user needs and expectations of the sites/product/services. The interviews try to establish positive and negative sides of conceptual, visual and functional models.

User Questionnaire (offline)
Structured, paper, questionnaire with users from the target audience on the user needs and expectations of the sites. Gathering background info and info on specific issues related to the web site/product/services of client. On line questionnaires should be a mix of open questions and attitudinal questions.

User Questionnaire (online)
Structured, electronic, questionnaire with users from the target audience on the user needs and expectations of the sites. Gathering additional info on specific issues presented online. On line questionnaires should be a mix of open questions and attitudinal questions.

User site Visits
Observe and interview users in their personal environment.

User study
User study is the group name for all the user study items, encompassing various research methods to improve the user experience of the product.

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Verification of the end result against various steps (e.g. concept, style guide etcetera) in the process.

Visual Direction
Presentation of visual description of design elements based on conceptual and functional model. Development screen design proposals (including typography, imagery, colours, etc.).

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Write Copy/Content
Creating text related to conceptual and functional models. Also producing text for use during user testing.

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